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F365 Features

What If...Ridsdale Was Proper Yorkshire

Posted 21/01/09 13:00
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<>A lot of folk are saying that the Abu Dhabi royals planning to spend over a hundred million quid on a player is a sign that the game has gone mad. Well, we've been bonkers for a bit longer than that here in Britain. Allow us to present a story of such deranged dealing as to make the Kaka deal look like buying treasury bonds...

It's October 2001. A close-cropped 22-year-old and his agent walk into Peter Ridsdale's office at Leeds United. Leeds have decided they want a tough, no-nonsense midfielder who can also score goals. They've decided they want Derby County's Seth Johnson. He's recently got an England cap and they are prepared to pay seven million quid for him. That's a lot of brass.

Leeds had reached the Champions League semi-final that spring with a youthful, exciting side of English and Irish players supplemented by some powerful foreign signings. Okay, Valencia were too good for them in that semi and they got squeezed out into fourth spot, but there was a real sense of possibility about the place. Cast your mind back: a lot of neutrals actually didn't hate Leeds, for the first time since, ooh, the invention of the automobile. David O'Leary was not thought of as a bad joke. Great days in Yorkshire tha' knows. Put the kettle on, mother.

For the 2001-2002 season they're expecting to push on but they have failed to qualify for the Champions League and the consequent lack of funds means they have blown their wad and fallen short. No-one seems to know this at the time though or if they do, they're not admitting it just yet.

Ridsdale is still spending money like a sailor in a brothel and says - as the legend goes - they can "only" offer Johnson £30,000 a week. Johnson's agent understandably lets out a moan of shock. Ridsdale takes this as a criticism of such a low amount and immediately ups the bid to £37,000 without further discussion. The deal is done. Johnson and the agent presumably run out of the office at top speed trying not to leap in the air and click their heels.

That is the story, anyway. It has come to define the profligate insanity of Leeds United that was to bring about their downfall to the third tier, where they now languish.

Johnson played just over 40 league games in four years during which time Leeds imploded and were relegated. He was shipped out before playing 50 games - apparently so as not to invoke a further payment to Derby. They could no longer afford his wages. Indeed they never really could.

It wasn't long before Rio Ferdinand had to be sold to cover debts and 18 months later, after disastrous spells under Venables and Reid, they are relegated. What if Ridsdale hadn't offered Johnson that stupid amount of money? What if, like every other Yorkshireman, he'd had deep pockets but short arms? What would have become of Leeds?

Leeds' financial problems are a whole soap opera in themselves and, to say the least, complicated but the core problem seems to be that loans had been taken out against future income from Champions League; income that never manifested itself, so at some point in 2002 the money had run out and the repayments couldn't be met.

By the time Johnson arrived in October 2001 the damage was already done. Leeds had had a couple of years paying huge fees for players good, bad and indifferent.

The money that had brought the likes of Robbie Keane (12 million), Ferdinand (18 million), Darren Huckerby (6 million), Mark Viduka (6 million), Michael Bridges (5 million), Olivier Dacourt (7.2 million), Michael Duberry (4.2million) and Danny Mills (4 million) to the club had given them a chance of the big time and the big money. Their epic run in the Champions League was the stuff of dreams but they'd sold the farm to do it. Well I'll go t'foot of our stairs.

However, before O'Leary and his 'babies' set about taking on Europe's finest, Leeds had finished fifth under George Graham and were making very decent progress built on the solid central defence of Lucas Radebe and the striking power of Jimmy Floyd Hasselbaink. The money spent that eventually bankrupted the club gave them a couple of European Cup runs and allowed them to stay within in the top five. It was a magnificent couple of seasons, but was it worth it in the long run?

The Leeds youth team had produced the likes of Jonathon Woodgate, Alan Smith and Paul Robinson, so the core of a good side was present before the insanity spending began. Without the big splurge, whose crowning glory was the money whizzed away on Johnson, Leeds could have looked forward to building a successful side on its young players alongside a few good signings. They may well have not reached the heights of O'Leary's side, but the lows would never have been anywhere near as low.

So if Johnson hadn't been offered £37,000 per week and a £7.2 million quid transfer, it would have suggested Leeds United was being run properly and weren't in danger of going down the pan. The fact that he was bought effectively sealed Leeds' fate. What's really mad about it is that, even if the club had secured the much-quoted 25 million quid teams are said to get from the Champions League, they were losing 50 million a year in 2002-2003 anyway.

Johnson's career has tanked worse than Leeds. He's been without a club since October 2007 with just 252 league games across 13 years for Crewe, Leeds and Derby under his belt. He's not yet 30. But don't feel sorry for him, thanks to Ridsdale's largesse, Seth picked up over seven and a half million quid in his four years in West Yorkshire, which was around 150k per match he played for them, so clearly he's rich enough not to have to work again.

Had the club been run with even a modicum of restraint, Leeds could easily be alongside Aston Villa and Everton, maybe even better. They had a large, loyal crowd and Elland Road was as fierce a place to go to as any.

Instead, they face trips to MK Dons and defeats to Histon in the Cup, to go with the 25 points deducted over two seasons. When people say that it's crazy to spend 100 million on Kaka, they should spare a thought for the Leeds fans still wrapped in the straitjacket of third-tier football and worse still, being owned by a cockney. All thanks to the madness of King Peter. Eh worra reyt 'un that lad were!

John Nicholson and Alan Tyers


Your Comments

treeman

"Tyeboah, Spurs are pretty well run financially. Our strikeforce, for example, may have cost £30m (and unjustifiably so, I agree), but they've replaced a strikeforce that we sold for twice the price.

Of course, that's partly why we're in danger of getting relegated, but the point is we'd never do a "Leeds" in terms of financial implosion. "

kingEricThe7th

"It couldn't have happened to a nicer club."

glendvd

"Ross_Kemp - F*ck off back to Afghanistan you pretentious w*nker."

Tyeboah

"They could've got Seth Armstrong for that money and if they were shelling out that moolah in wages on him, what must they have been paying Fowler, Keane and the like (abnd perhaps still paying them). The biggest single thing that struck me was the amount of clubs who were willing to pillage and plunder the players from Leeds at knock down prices, but that footie. Whos next to do a Leeds?? Newcastle? Spurs??"

McFunkalot

"i'm with harry boulton. I chuckled at leeds when they went down, but i used to enjoy going to the games vs Leeds, and their support was always the loudest."

harryboulton

"As a Utd fan I miss the big games against Leeds Utd. Games against Leeds were as good, if not better than any game against Chelsea and Arsenal now. The only games that were/are bigger are the games against Liverpool but they only regularly come around twice a season. Leeds had a good side. The likes of Bowyer, Smith, Kewell, Viduka, McPhail were all great young players with so much ability it was ridiculous. How the mighty have fallen......."

lcfc_tim

"Ross_Kemp - get over yourself"

Za_fletch

"Seems to me like the Johnson signing was something along the the lines of realising you might not make the rent so deciding to take the little money you do have going to Vegas and sticking it all on one number for the roulette.

Sure it's stupid and reckless and people will never forgive you for doing it but that on it's own ain't the problem the fact that you used your rent money to buy coke and hookers is what's shafted you. That grand gesture at the end is just signing off in style."

Ross_Kemp

"An exemplary piece of insightful journalism there. 7.2/10. Could do better with your temporal linguistics perhaps as 'They had a large, loyal crowd...' should actually be written in the present tense. Not to detract too much from this cutting edge work.....hang on.....it's 2004 on the phone wanting it's stories back! Douchebags. "

planetdamo

"We don't expect any sympathy and probably don't deserve any - if you gave a lecture on how to properly ruin a football club in the space of 5 years, this'd be it.

As mentioned, the most infuriating thing is, we never needed to splash the cash. We had some great youth players coming through (and have continued to come through since the demise - Lennon, Milner, Carson, Delph, the lads knicked by Chelsea and Spurs) - plenty to build on without having to spend fortunes.

We'll bounce back though. It'll take time but i'm sure of it (gotta think positive!). We averaged 26,000 + (my season ticket is £625 which makes it all the more remarkable) and have had crowds of 34,000+ for the bigger games this year. It's been a laugh visiting different grounds, taking up 2 sides of stadia and the banter (we're constantly reminded that we're not famous anymore despite selling everyone's ground out!) but soon enough it'd be nice to have a team fit to play our old traditional rivals (a few more years down here though and they might not remember us!)

Marching on together!"

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